For any application to be successful, it must deliver users what they want or need.
Linking with social media is a key factor of the Clubs ALIVE! application, and is even incorporated on this screen with members able to ‘check in’ to the venue via Facebook.
Users can also browse through images of the club and view its main dining room, pokies room, kids room and bar.
A short blurb describes the venue, while its phone number, email and website address is listed – with users able to click on the information to contact the venue directly. The address section is linked with maps and allows users to ask or directions.
Member Log In
Once logged in their name, member number and points balance will be displayed. For the rewards section and points balance to be utilised by users, the venue will need to have a server-based member database.
On the first screen users will see a list of upcoming events with a bright graphic, event name and date.
Upon clicking on an event, the user is taken into the listing which displays images, date and time, ticket/admission info, a short blub, contact details and address details.
This is also where venues can promote their Pay Per View games in the sports bar, and even opening nights for refurbished rooms or restaurants.
Members can be notified of the promotions via push notifications.
It is also the section which will house tickets for events at the club, items and gift vouchers they have purchased in the rewards section.
Managed through the portal, items can be stocked by a number of suppliers and include items such as iPads, appliances, gift vouchers, meal vouchers, sporting goods, and travel vouchers.
Members can use their existing points to purchase an item, with a voucher moving across to their wallet and their points balance adjusted. Once claimed from the venue, the voucher is removed.
Push notifications are managed through the portal and can be sent to all member when required, but can also be filtered to target people in specific groups.
In the example of the ‘Kids Eat Half Price’ promotion, management can select to send the notification to women only in a certain age range. This will minimise members being overwhelmed with notifications which are not relevant to them.
The Management Portal